The Letter of Intent

Semi-weekly writing and conversations, delivered to your inbox.

Featured Posts

Ready to improve your sales life?

Why start a podcast in 2025? | LOI #1

Justin Ryder

Archive

The mindset shift that saved my first 5 years in CRE 🧠

Stuck in your career? You’re not alone.

Justin Ryder

What I wish someone had told me in year one of CRE

Most #CRE salespeople don't make it past year 5... but why?

Justin Ryder

cold callcold call

Branding cheat code for salespeople...

The LOI, by Sales Life

Sean Ward

Stop counting cold calls. Start closing deals.

The LOI by Justin Ryder & Sean Ward

Justin Ryder

If you only read ONE THING from us, we hope it is this.

The Sales Life LOI, by Sean Ward and Justin Ryder

Justin Ryder

The secret for unlocking growth in full commission sales (almost no one does this!)

The ultimate sales hack for creating momentum

Sean Ward

AI is about to be better than you at everything... except this

Amplify Your Impact in an AI-Driven World

Justin Ryder

You are always enhancing or destroying your brand

BONUS EP for LOI Subs

Justin Ryder

Sean Ward

Justin Ryder, +1

Anatomy of a Viral LinkedIn Post — what worked & why?

Breaking down my most successful post

Justin Ryder

cold callcold call

You’re too scared to cold call...but we can help.

Sales Life LOI #4

Sean Ward

These limiting beliefs are crippling your personal branding efforts

LOI #3

Justin Ryder

Sean Ward

Justin Ryder, +1

Time to launch this thing 🚀

Our first two episodes are live | Sales Life LOI #2

Sean Ward