The most profitable person I haven't hired yet

Hey,

In our last LOI, Sean casually mentioned hiring an executive assistant.

And it hit me like a ton of bricks:

“Wait… shouldn’t I have one too?”

My next, straight-up, unfiltered thought was:

“I don’t deserve one.”

What kind of thinking is that!? And more importantly, are you thinking the same thing?

Well, this email is my attempt to unpack that thought… and more importantly, share what I’ve realized since.

If any part of you feels stuck, overwhelmed, or secretly unworthy of help, I hope this hits home.

Let’s get into it.

I recently met with a larger client and his new EA. This added more fuel to the fire… “First Sean, now him… why not me?”

I asked lots of questions about their workflow. They seemed to be firing on all cylinders in work and life.

Here’s the advice they gave on EAs: “Read the book Superpowered.”

I did. Immediately purchased. Read in 48 hours.

Clarity 😍

The journey begins…

Delegation starts with frustration. I’m bogged down. I need help. Without acknowledging that you are the bottleneck, there is no hope.

(Don’t know about you… But I’M THERE.)

Next, you have to understand an EA’s primary objective. Assistant? Schedular? Employee?

Yes and no. Reading this book helped me see that my definition of an EA was way short.

An EA’s primary objective is “an entrepreneur’s energy stores—physically, emotionally, and relationally…”

This is mind-blowing. Can you imagine having someone in your life who is mindful of your energy and helps you plan and maximize it in work and life?

They’re out there. The situation exists.

🤤

Behind every great entrepreneur is someone uniquely able to serve this way. Someone who enjoys it. If you are like me and any part of you says, “I don’t deserve this,” you’re just plain wrong. Someone was built for it.

This isn’t fiction or wishful thinking. A partnership awaits.

Excuses

So, Excuse #1 … “other people might deserve this, but I don’t,” is dead.

I have vision, a mission, and a desire to be creative. I’m the perfect candidate. (You might be, too.)

Excuse #2 kicks in immediately. “My life isn’t ready for one.”

This is the old “clean up before the cleaning lady” logic that my wife uses. The book does a masterful job of explaining why this way of thinking is backwards. Your EA doesn’t need you to be organized.

They create the organization.

You’re inviting them into a process, not presenting a polished system.

I thought I needed the perfect setup… I need a person with the gifts to build one.

Thanks, Superpowered 🤝

Finally, excuse #3… “I don’t know who the person is.”

At the time of this writing, only this excuse remains: I don’t have a candidate, I haven’t interviewed anyone, and I’m still fearful of giving things up. I still can’t picture exactly how this would work.

But I’m a lot further along than I was a month ago…

• Vision for the role ✅

• Job description ✅

• Scope of work understood ✅

• List of what gives energy, and what steals it ✅

• The perfect book to frame the situation for my future EA ✅

As it says in Superpowered:

It’s worth getting this right. Your sales life depends on it.

Justin