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- You are always enhancing or destroying your brand
You are always enhancing or destroying your brand
BONUS EP for LOI Subs
Justin Ryder & Sean Ward
February 08, 2025
Hi, friends…happy Saturday!
As mentioned our goal with this Letter of Intent is to be intent on adding value to the people that are journeying with us. That’s you.
We have starting writing LOI’s for the upcoming weeks and, as the kid’s say, they are fire!
But for today we are sharing with you a bonus episode. This was recorded after this week’s episode that was released yesterday. This is us continuing the conversation in, if you can believe it, an even more casual manner.
A window into the creative process…
Will you find a ton of value in this nine-minute video? Perhaps if you look real hard. LOL. But we start a conversation here on a topic that we will continue in the future: your personal brand.
Two key takeaways regarding your brand:
You are, at all times, enhancing or detracting from your brand. There is no neutral ground. Every time and every place you show up you are reinforcing your brand for better or worse. Yikes.
People have an insane ability to sniff out BS. So if you don’t want BS to be the fragrance of your brand, you better be authentic.
Is putting yourself out there risky? Sure, but not as risky as being wallpaper. There’s never been a better time to practice standing out for such little costs.
Hope you enjoy this bonus conversation.
Seven episodes into this project and we are rolling!