AI is about to be better than you at everything... except this

Do you care about the people you make content for? You should.

I believe the modern marketer cares. They care… A LOT, and because they care — their message cuts through the clutter to deliver meaning. They get in, they make an impression, and they get out.

Sean struck a nerve in this week’s episode of Sales Life. He nailed it, especially around 13 minutes in (that’s a direct link). I highly recommend a listen.

To boil it down:

“Effective marketing should focus on making information accessible and digestible for the audience.”

Of course. This world is saturated with content and information — and I’m convinced that an effective marketer sees every second of their audience’s time as precious.

AI will fill any space. A storyteller will leave some space. Space to breathe and comprehend. Honestly, it feels good to even type that.

• Simplify the complex.

• Champion transparency.

• Be a trusted, approachable resource.

In a world filled with AI-birthed content, weave in your humanity. That’s precisely what a human can do that a robot can’t. People will notice, and they will love you for it.

And they will respond.

Thank you for being a part of these conversations,
Justin

PS: Listen to Sales Life on Apple/Spotify. Watch Sales Life on YouTube.